对战牛牛

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                            腾讯看点直播推出“引力播”计划,中国直播电商发展趋势如何? 艾媒咨询 17小时前

                            来源:腾讯看点   2019/12/19 11:34:32
                            摘要:12月16日,腾讯看点直播宣布推出“引力播”计划,目标是在2020年内助力微信平台上10万商家获取用户、完成商业变现,并扶持超过1000家商家通过直播电商模式突破1000万的年成交额。

                            12YUE16RI,TENGXUNKANDIANZHIBOXUANBUTUICHU“YINLIBO”JIHUA,MUBIAOSHIZAI2020NIANNEIZHULIWEIXINPINGTAISHANG10WANSHANGJIAHUOQUYONGHU、WANCHENGSHANGYEBIANXIAN,BINGFUCHICHAOGUO1000JIASHANGJIATONGGUOZHIBODIANSHANGMOSHITUPO1000WANDENIANCHENGJIAOE。KANDIANZHIBOSHIMUQIANTENGXUNQIXIAWEIYIDEYIKUANZHUTUIDIANSHANGMAIHUODECHANPIN,TABINGFEIWEIXINSHIYEQUNQIXIACHANPIN,ERSHICHUZITENGXUNZHIBOTUANDUIZHISHOU。

                            对战牛牛 KANDIANZHIBOYOUTENGXUNPCGTUICHU,JINNIAN3YUEFENKAIQINEICE。TENGXUNKANDIANSHITENGXUN(CHUWEIXINWAI)XINXILIUNEIRONGFUWUDEZHENGHE,ERZUOWEITENGXUNKANDIANZAIZHIBOLINGYUDENEIRONGXINGTAI,KANDIANZHIBOTONGSHISHIYIKUANJIYUTENGXUNZHIBONENGLIDEXINXILIUZHIBOXIAOCHENGXU,MUQIANYOUQIEZHIYOUYIGEGUANKANQUDAO,JIWEIXINXIAOCHENGXU。KANDIANZHIBOTIGONGZAIXIANZHIBOFUWU、DIANSHANGZHIBOJIEJUEFANGAN,MUBIAOFUWUDUIXIANGSHIWEIXINTIXIDENEIRONGCHUANGZUOZHEHESHANGJIA。

                            KANDIANZHIBOCHANPINZONGJIANHUHONGBIAOSHI:“KANDIANZHIBOCHONGFENLIYONGTENGXUNSHEJIAOYOUSHI,JIANGZHIBODIANSHANGHESHEJIAOGUANXIJIEHE,BINGTONGGUOJINGZHUNYONGHUHUAXIANGNENGLI,JIANGDIANSHANGNEIRONGTUIJIXIANGSIYONGHU,BANGZHUSHANGJIAHUOKE。CICIKANDIANZHIBOFAQI‘YINLIBO’JIHUA,YESHITONGGUOZHIBODIANSHANGHESHEJIAOGUANXIPENGZHUANG,JIANGSUIPIANHUADELIULIANGJUHE,ZHUANHUAWEISHANGYEJIAZHI,DAJIANQISHEJIAODIANSHANGZHIBODESHENGTAI。”

                            SUIZHEGOUWUCHANGJINGBIANGE,XIAOFEIZHEGOUWUMOSHIYECHANSHENGLEJUDADEBIANHUA,DIANSHANGZHIBODEXINGQISHIDAIHUOXIAOLVDEDAOJIAODATISHENG,XIANGBICHUANTONGDEGUANGGAO,DIANSHANGZHIBODAIHUOCHENGBENJIAODIQIEZHUANHUALVYOUXIU,QIJIAOQIANGDEQUWEIXINGHETIYANGANYEZHIDEXIAOFEIZHEGUANZHU。

                            网红直播带货模式——商品展示专业度更高

                            WEIYAZAIWANGLUOSHANGSUYOU“TAOBAODIYIZHUBO”ZHICHENG,QUNIANSHUANGSHIYIYITIANXIAOSHOUEJIUDADAO3.3YIYUAN,ZAI2019NIANSHUANGSHIYIYUSHOURIDANGTIAN,WEIYAYEWEILIETAOBAOZHIBOREDUBANGDIYIMING,2016NIANZHIBOXINGYEZHISHOUKERE,ZHIBOSHIDEHUOPINDEZHANSHIGENGJIAZHIGUAN,ZAIKOLDEGERENMEILIJIACHENGZHIXIA,WANGLUOZHIBODAIHUOCHENGWEILEMUQIANHUATIDUZUIGAODEDAIHUOFANGSHIZHIYI。

                            行业热点:明星直播“带货”新潮流

                            SUIZHE“ZHIBO+DIANSHANG”XINMOSHIDEFAZHANTUFEIMENGJIN,YUELAIYUEDUOMINGXINGRUZHUZHIBOJIAN“DAIHUO”。AIMEIZIXUNFENXISHIRENWEI,ZAIYULEQUANZIYUANJINGZHENGYUFAJILIEDEBEIJINGXIA,“XIACHEN”DAOZHIBOJIANCHENGWEILEMINGXINGZENGJIAZISHENPUGUANGDU、WEICHIFENSIGUANXIDEZHONGYAOSHOUDUAN。TONGSHI,ZHIBODAIHUOSHIMINGXINGJIANGZISHENLIULIANGBIANXIANDEZHONGYAOQUDAO,LIYONGRENQILADONGSHANGPINXIAOLIANG,ZHENGMINGZISHENSHANGYEJIAZHI。

                            2019直播电商发展趋势分析

                            对战牛牛 AIMEIZIXUNFENXISHIRENWEI,ZHIBODAIHUOMOSHIDEXINGQI,WEIDIANSHANGXINGYEZHURUXINDEHUOLI。GAILEIMOSHILIYONGKOLDEYINGXIANGLI,WEIXIAOFEIZHEDAILAIGENGFUTIYANGAN、GENGJUQUWEIXING、HUDONGXINGDEXIAOFEIDAOGOUNEIRONG。DIANSHANGDAIHUOMOSHIFAZHANZHIJINYIZHANXIANQIJIAOQIANGDEXIAOSHOUCUJINNENGLI,WEISHANGJIAHEPINGTAIJULONGGENGDUOLIULIANG,TIGAOXIAOFEIZHUANHUALV。

                            下沉发展:用户拓展及主播扶持

                            AIMEIZIXUNFENXISHIRENWEI,SUIZHEZAIXIANZHIBOXINGYEJINGZHENGJINRUXIABANCHANG,LIULIANGHUOQUCHENGBENBUDUANPANGAO,XIACHENSHICHANGDEWAJUEXIANDEGENGJIAZHONGYAO。JINNIANXIACHENCHENGSHIYONGHUXIAOFEINENGLIZENGQIANG,ZHUJIANCHENGWEIFANYULECHANYEZHONGZHONGYAODEYONGHUQUNTI,ZHIBOPINGTAIYEKAISHIJIAQIANGDUIGAIBUFENYONGHUDEWAJUE,TUICHUGENGJIEDIQI、GENGFUTIYANGANDEZHIBONEIRONGJIECHUXIACHENCHENGSHIYONGHU。LINGYIFANGMIAN,ZHIBOPINGTAIXIACHENYEBAOKUOZHUBOXIACHEN,TONGGUOFUCHIJIZHIPEIYANGGENGDUOYOUZHICAOGENZHUBO,YOULIYUZHIBOPINGTAINEIRONGDEDUOYUANHUASHUCHU。

                            服务提升:平台属性更趋专业化

                            AIMEIZIXUNFENXISHIRENWEI,XIANJIEDUANZAIXIANZHIBOXINGYETOUBUPINGTAIZHUYAOWEIYULEHEYOUXINEIRONGLEIPINGTAI,GEPINGTAITIGONGDENEIRONGTONGZHIHUAWENTIYANZHONG,PINGTAIJINGZHENGSHOUTOUBUZHUBOYINGXIANGDA。ZAICIBEIJINGXIA,ZAIXIANZHIBOPINGTAIKAISHITANSUOZHUANYEHUAFUWUDETISHENG,RUZAIJIAOYU、DIANSHANG、TIYUDENGCHUIZHILINGYUSHENGENG,XIYINXIANGYINGSHOUZHONGQUNTI。WEILAIZAIXIANZHIBOPINGTAISHUXINGJIANGCHENGXIANGENGJIAZHUANYEHUADEQUSHI,ERZAICIQUSHIXIA,ZHIBOXINGYEFUGAIYONGHUYEYOUJIHUIXIANGGENGDUONIANLINGCENGYANZHAN。

                            技术升级:5G或推动行业加速发展

                            对战牛牛 ZAIXIANZHIBODEFUWUXINGSHIDUIYUNYINGPINGTAIJISHUFUWUYOUJIAOGAOXUQIU,QISHIPINBOFANGXINGSHIYAOQIUYINHUACHUANSHUXUYAOBAOCHIZHILIANG,ERJISHIHUDONGDEMOSHIYEXUYAOQIANGDADEJISHUZHICHENG,YINCIJISHUSHILIDUIPINGTAIYINGXIANGLIQIANG。AIMEIZIXUNFENXISHIRENWEI,5GSHANGYONGSHIDAIZHUJIANKAOJIN,QIYINGYONGNENGGOUWEISHIPINFUWUCHANPINTIGONGFAZHANZHULI,ZAIXIANZHIBOCHANPINTEDIANZAI5GSHIDAIXIAJIANGDEDAOGENGCHONGFENDEFAHUI,WEILAIXINGYEYOUWANGYINGLAIXINYILUNKUAISUFAZHANDESHIQI,ERGEPINGTAIDEJISHUFAZHANYEJIANGCHENGWEIXIAYIJIEDUANJINGZHENGDEZHONGDIAN。

                            价值弘扬:以“直播+”宣传主流价值观

                            AIMEIZIXUNFENXISHIRENWEI,ZAIXIANZHIBOXINGYEYULESHUXINGJIAOQIANG,QIEDUINIANQINGQUNTIYINGXIANGLIDA,YINCIPINGTAISHUCHUNEIRONGDEJIAZHITIXIANYOUWEIZHONGYAO,YEYIZHISHIZHENGFUZHONGDIANJIANGUANLINGYU。MUQIANGEDAPINGTAIJIJIFAZHAN“ZHIBO+”,ZHIBOYUGONGYIHUODONG、JIAOYUHUODONGDEJIEHE,NENGGOUYIGENGJUQUWEIXINGDEXINGSHIXUANCHUANHEHONGYANGZHENGNENGLI,TONGSHIYESHIPINGTAIJIANLILIANGHAOPINPAIXINGXIANG、YINDAOYONGHUJIANLIZHENGQUEJIAZHIGUANDEZHONGYAOXINGSHI。

                            以上数据、内容主要来源于艾媒研究院发布的《艾媒报告|2019Q3中国在线直播行业发展专题研究报告》对战牛牛

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