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                    传统广告业务日渐缩水 四大门户网站拼抢手机客户端

                    来源:北京商报作者:吴辰光   2013/3/28 10:21:43
                    摘要:日前四大门户网站相继发布的最新财报显示,虽然营收均有增长,但传统广告业务却出现了不同程度的缩水。面对用户流量正从互联网向移动互联网转移的大趋势,手机客户端将成为今年四大门户网站的另一块试金石。
                    日前四大门户网站相继发布的最新财报显示,虽然营收均有增长,但传统广告业务却出现了不同程度的缩水。面对用户流量正从互联网向移动互联网转移的大趋势,手机客户端将成为今年四大门户网站的另一块试金石。

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                      CICI“LIANGHUI”BAODAOZHUANTIZHONG,SOUHU、XINLANG、WANGYI、TENGXUNDEZHUANTIMINGFENBIEWEI“ZHONGGUOZAIJIELI”、“MENGXIANGYULUJING”、“JUEZE”、“DAGUOWEIXIN”。ERSOUHUZAICICIBAODAOZHONGCAIQUDENEIRONGKUAJIE、QUDAOKUAJIEDELITIBAODAOMOSHIGUANGBEIGUANZHU,ZAICHUANGXINXING、CENGCIGAN、SHENDUSHANGJUNQUDELEXINJINZHAN。

                      ZHENGSHIZAIZHEIZHONG“SHENZAIQIZHONG”、“QINLIN”DEFENWEIYINGZAOXIA,SOUHUDEYUANCHUANGNEIRONGHEHUDONGXINGJUNYAOYAOLINGXIAN,YI4000TIAOXINWENXIAOXIDEFABULIANGCHAOYUEDIERMINGWANGYIJINYIBEI,ERPINGLUNFENXISHANG,SOUHUYI440TIAOCHAOYUEQIYUSANDAMENHUZHIHE。

                      YENEIRENSHIZHICHU,XINWENDUJIABAODAODEWAJUENENGLI,ZUIZHONGTIXIANZAIXINWENDEYICHENGSHEZHISHANG,YEJIUSHISHUODUJIAXINWENDECHUXIANZUIZHONGNENGYINQIZHENGGEXINWENJIEDEGUANZHUHEGENJIN,ZHEISHIXINWENJINGZHENGZHONGZUIWEIXIANHEDEZHANJI。CHULEZHONGDUODUJIAZHUANLAN,JINJINSOUHUTUICHUDEBIAOTIWEI《LAOJIANGZAICHUMA:65SUIZHOUXIAOCHUANLIURENYANGXINGXINGZHANG》DEDUJIAXINWENDIAN“ZHOUXIAOCHUANCHAOLINGLIUREN”,JIUYINWEIZONGSHENBAODAOSUDUKUAI、JIAODUXIN,CHENGLEHOULAIGEFANGGENJINBAODAODEDUIXIANG。

                      独家栏目拼抢用户量

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                      YOUFENXIRENSHIRENWEI,CONGZHUANTIBANKUAISHULIANGHEDUJIACEHUABANKUAILAIFENXI,SOUHUDEYOUSHIGENGWEIMINGXIAN。ZHENGGEZHUANTIBAODAOZHONG,SOUHU、XINLANGLIANGJIADEZHUANTISHEJIJIANYUEDAQI,DANSHIQUEFEICHANGJINGQIAO,LIANGJIAZHUANTIBAOHAN3GEDABANKUAI,BUGUOSOUHUXIHUAWEI24GEXIAOBANKUAI,YUANCHAOGUOXINLANG17GE,TONGSHIDUJIACEHUABANKUAIGAODA11GE,YECHAOGUOXINLANGDE6GE。TENGXUNBAOKUOQIDABANKUAI,DUJIACEHUABANKUAIYOU6GE。WANGYIYOUSIDABANKUAI,BINGXIHUAWEI20GEXIAOBANKUAI,DANDUJIACEHUABANKUAIZHIYOU5GE。

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                      拓宽途径打造合力效应

                      SHISHISHANG,ZHEICI“LIANGHUI”BAODAOZHONG,SHIPIN、XINWENKEHUDUANDEJUEQIYOUQIZHIDEZHUYI。ZAIHULIANWANGDAIKUANHEYIDONGHULIANWANGJUNFEISUFAZHANDEZHUANGTAIXIA,CHUANTONGSHANGDEXINWENHUOQUTUJINGYIJINGDEDAOXIANZHUTUOKUAN,XINGCHENGDEHELIXIAOYINGBUKEXIAOSHI。

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                      LIUCHUNRENSOUHUWANGZONGBIANJIZHIHOU,YINJINDEDALIANGXINWENRENCAIYIJIFAJUECHUSOUHUYUANYOUXINWENRENCAIDEQIANLI,SHIDESOUHUXINWENRENCAIZAIBENCI“LIANGHUI”DEBAODAOZHONGBAOFACHUJUDANENGLIANG。QUDAODERONGHEHETUOZHAN、NEIRONGBENSHENDERONGHEHETUOZHAN,ZHEIBENSHENJIUSHIYICIWANKUAJIEDECHANGSHI,SOUHUZAIZHEICI“LIANGHUI”SHANGKEWEIKAICHUANGLEQUANXINDEJUMIAN。

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