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                            您的位置: 首页 -> 网络营销 -> 网络广告

                            指点传媒曹彤:移动广告获取用户成本尚较低

                            来源:网易科技   2013/5/8 9:18:34
                            摘要:5月7日消息,2013全球移动互联网大会今日在北京举行,移动广告服务商指点传媒CEO曹彤在现场接受网易科技专访表示,移动广告获取用户成本尚较低,不论对于是第三方移动广告公司还是广告主而言,依旧是跑马圈地的好时机。

                            5YUE7RIXIAOXI,2013QUANQIUYIDONGHULIANWANGDAHUIJINRIZAIBEIJINGJUXING,YIDONGGUANGGAOFUWUSHANGZHIDIANCHUANMEICEOCAOTONGZAIXIANCHANGJIESHOUWANGYIKEJIZHUANFANGBIAOSHI,YIDONGGUANGGAOHUOQUYONGHUCHENGBENSHANGJIAODI,BULUNDUIYUSHIDISANFANGYIDONGGUANGGAOGONGSIHAISHIGUANGGAOZHUERYAN,YIJIUSHIPAOMAQUANDIDEHAOSHIJI。

                            ZAICAOTONGKANLAI,YIDONGGUANGGAOYINGXIAOYUSHOUJIYOUXILIANYUNSHIYIMAIXIANGCHENGDE,YINCIZHIDIANCHUANMEIYIJINGJIARULEYOUXILIANYUNDEYEWU。QUNIANYINGYEEGUOYI。

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                            CAOTONG:HAO。WANGYIDEWANGYOUDAJIAHAO,ZHIDIANCHUANMEISHIYIJIAZHUANZHUYUYIDONGHULIANWANG,WEIYIDONGYINGXIAOHESHOUJILIANYUNFUWUDEZHUANYEJIGOU,TAYOUJIEJINSHIDIANDELISHI,ZAIBEISHANGGUANGSHENDOUYOUGONGSI,WOMENZHUANMENWEIYENEISHOUJIYOUXI、DIANSHANG、RUANJIANKEHUFUWU,TONGSHIHAILIANYUNYOUXI,YOUYOULEWUXIAN,TONGSHIHAIYOUXIANXIAZAIJUTAIZHISHANGWEISHOUJIYONGHUFUWUDEXITONG,JIAO“YIMIXITONG”,HUANYINGDAJIAGUANZHU。

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                            WANGYIKEJI:WOTINGSHUOZHIDIANZHEIBIANCHULEZUOGUANGGAOZHIWAI,XIANZAIYEKAISHIZUOYOUXILE,NENGBUNENGJIESHAOYIXIAZHEIFANGMIANDEQINGKUANG?

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                            WANGYIKEJI:XIANZAIYIDONGHULIANWANGZUIZHUANQIANDEJIUSHIYOUXIHEGUANGGAO。

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                            WANGYIKEJI:DANJIAYUELAIYUEGAOSHIYINWEIYONGHUYUELAIYUENANHUOQULE?

                            CAOTONG:RUGUOCONGZHENGCHANGLUOJILAIFENXISHIXIANERYIJIANDE,SHOUXIANSHIGUANGGAO,YAOFAZHANCHENGYONGHU,ZHEIGEYONGHUYAOSHIYONGNIDECHANPIN,TAHUIYUELAIYUETIAOTI,GUANGGAODEGANRAOYINSUYUELAIYUEDUO,KEXUANZEYOUYUELAIYUEDUO,NIYAORANGTADIANJI、XIAZAI、JIHUO、ZHUCEDAOXINSHOUYINDAOQI,ZAIWANGHOUYUELAIYUENAN,SUOYINIFUCHUDEJIAGEYUELAIYUEGAO。ZHEISHIQIYI。

                             

                            其二,咱们说了,这么火爆的手机游戏行业,进入的人那么多,需求导致,但很有意思的一件事儿,手机毕竟不同于PC,手机含有大量的蓝海市场,举个例子来说,三四五线城市,从非智能手机到智能手机,这是我们重要的发展潜力,他们的价格不像一线城市,举个例子来说,你推一个游戏,这个游戏在北京或广州,150M,游戏做的很精美,策划等方面做得很好,很大的游戏,这种用户要推一个注册,可能需要五六块,这么贵的价格,刚才我说的三四线城市的用户,你推一个10M的游戏,让他去玩,他过了新手引导期,可能只需要两块钱,还是有很大的差异化的,指点在这方面做了一些差异化战略,更多集中于二三线城市,新增用户、小白用户。

                            WANGYIKEJI:XIANZAIJUEDEYIDONGGUANGGAOHAISHIYUEZAOTOUFANGYUEHAO。

                            CAOTONG:XIANGANJINFAZHANYONGHUDESILUSHIBA(XIAO),QISHIZAIPCYOUXIHEYEWUZHONGCUNZAIDALIANGDEQIYEYONGHU,ZAISHOUJISHANG,DAJIAJUEDEYIDONGGUANGGAOHENHUORE,PAOMAQUANDI,DAJIACUFANGSHIJINGYING,CPYESHIYIYANGDE,CPYESHIGANJINNAQIANZA,BAYONGHUQUANGUOLAI,TAZHIDAOYOUYITIANJIAGEHUISHANGZHANG,YOUYITIANYONGHUYUELAIYUETIAOTILE,XIANKAWEI,JIUSHIZHEIYANGZAOCHENGDE,SUOYIYIDONGHULIANWANGDEYUBEIQIHENZHANG,JINGZHENGQIBAIREHUA,BIJIAOZAO。

                            WANGYIKEJI:HAO,XIEXIECAOZONG。

                            关键字:2013移动互联网大会 指点传媒曹彤

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