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                  InMobi创始人:电视+手机的广告方式是未来方向

                  来源:网易科技   2013/5/8 9:50:09
                  摘要:2013全球移动互联网大会今日在北京开幕;InMobi公司CEO、创始人Naveen Tewari在发言时表示,电视广告与移动广告聚集在一起会产生极大影响,这是移动广告可以预测的前行方向。

                  5YUE7RIXIAOXI,2013QUANQIUYIDONGHULIANWANGDAHUIJINRIZAIBEIJINGKAIMU;InMobiGONGSICEO、CHUANGSHIRENNaveen TewariZAIFAYANSHIBIAOSHI,DIANSHIGUANGGAOYUYIDONGGUANGGAOJUJIZAIYIQIHUICHANSHENGJIDAYINGXIANG,ZHEISHIYIDONGGUANGGAOKEYIYUCEDEQIANXINGFANGXIANG。

                  Naveen TewariBIAOSHI,CHAOGUO60%DERENKANDIANSHIDESHIHOUDOUHUIBIANWANSHOUJI,YINCIMUQIANXUYAOKAOLVRUHEBADIANSHIDEGUANGGAOYUSHOUJIGUANGGAOLIANXIQILAI;ZAINaveen TewariKANLAI,RUGUODIANSHISHANGDEGUANGGAONENGGOUTONGSHITUISONGDAOXIAOFEIZHEDESHOUJISHANG,ZHEIYANGDUIYUXIAOFEIZHELAISHUOXIYINLIGENGDALE,HUICHANSHENGFEICHANGSHENDEYINGXIANG。

                  以下是Naveen Tewari发言实录:

                  ZAOSHANGHAO!LAIZHONGGUOCANHUIDEGEGUODAIBIAOMEN,DAJIAZAOSHANGHAO,MEINIANWODOULAICANHUI,WOMENZHEIGEDAHUIDEGUIMOMEICIDOUJIWODAILAIGENGDUODEJINGXI。WOXIANGZHEISHIYIGEFEICHANGHAODEXIANGZHENG,TAYEBIAOMINGWOMENZHONGGUODEZHENGGESHENGTAIDEXITONGBUDUANDEGAIJIN。LIANGNIANZHIQIAN,WOJIDAJIAJIANGYIGEGUSHI,WOMENZUOWEIinmobiGONGSI,LIANGNIANZHIQIANSHOUCIDANGSHI,WOYESHIXIANGZHONGGUODETONGRENJIESHAOZHEIGEGONGSI,LIANGNIANZHIHOUYOULAICANHUI,WOMENZHEIGEGONGSIYOUWULIUSHIRENLE,ERQIEWOMENZAIZHONGGUOSHICHANG,YIJINGJINRULE。WOJIDEWENCHUXIANSHENGHETADETONGSHIZHUCHIGMICZHEIGEDAHUI。WOXIANGTONGGUOCANYUZHEIGEDAHUI,WOMENYERONGRULEZHONGGUO,ZHONGGUOYERONGRULEQUANQIUDEYIDONGHULIANWANGDESHENGTAIXITONGGANXIEWENCHUXIANSHENGHETATONGSHIDENULI。

                  WOXIANGJIESHAOYIXIAYIDONGHULIANWANGSHICHANGYINGXIAOGUANGGAOTOUFANGDEWEILAI,WOMENZHIDAOZUOZHEIGEXINGYELIBUKAIGUANGGAO,LIBUKAISHICHANGYINGXIAO,SUOYIWOJUEDEYOUBIYAOTANYITAN,WOMENRENWEIWEILAIYIDONGGUANGGAOTOUFANGHEYIDONGSHICHANGYINGXIAOWEILAISHENMEYANGDEFANGXIANG。SHOUXIANWOMENLAIKANGUANGGAOYINGXIAODESHENGBEISHISHENME,TADEJINGSUIZAISHENMEDIFANG?ZHEIGEJINGSUIBUXIANYUYIDONGHULIANWANGXINGYE,NISHOUXIANYAOLEJIESHEISHINIDESHOUZHONG,TADEPIANHAOSHISHENME,TAZUODESHENME,TAGERENDEBEIJINGSHISHENME?RANHOUWOMENYOUHAILIANGDEXINXI,ZHEIGEHAILIANGDEXINXIDOUSHICUNLIANGDEXINXI,WOMENXIANGZHIDAOZHEIGEREN,WOMENLEJIETADEGUOQU,TADEXIANZHUANGSHISHENME,WOMENYAOYOUTADEBEIJINGDEXINXIZAIJIASHANGDANGXIADEXINXI,CAISHIWOMENGENGHAODELIJIEZHEIYANGYIGEGUANGGAODESHOUZHONGZHEIGEYONGHU,ZHEILIMIANMEIYOUSHENMEMIJUEKEYAN,YEMEIYOUSHENMEJIEJINGKEYAN,SUOYIWOMENZHINENGTONGGUOGAOKEJISHIXIANGUANGGAOTOUFANGDEMUDEHEJIAZHI,XIANZAIWEIYISHIXIANZHEIGEMUBIAODEJISHUJIUSHIYIDONGHULIANWANGJISHU。WOMENRENWEIWOMENinmobiJISHUKEYIGAIBIANYIDONGHULIANWANGGUANGGAOTOUFANGHESHICHANGYINGXIAODEQUSHI。

                  WOBAJIGEYAOSUFENJIEYIXIA,SHOUXIANLEJIESHICHANGYINGXIAOGUANGGAOTOUFANGYONGHUSHISHEI?ZAIZHEIGEGUOCHENGDANGZHONG,WOJIANGYIXIAWOPENGYOUYITIANDEGUSHI,WODEPENGYOUZHUZAICHENGSHILI。WOJITAXUANZELEFUZADEMINGZI,WOSHUOZHEIGERENMINGZIJIAOZUOYUEHAN,TASHIWODEPENGYOU,TAZHUZAIJIAOQU,TAMEITIANDEHUASHANGBANYAOZUOCHENGJIQINGGUIZHE,TAZAICBDGONGZUO,TASHANGBANDESHIHOU,SHOUJIBULISHOUDE。RANHOUZAIXIAWUTAYOUDACHEHUIJIA,TAHUIYONGSHOUJIKANGUANGGAO,KANXINXI,KANGUPIAODEJIAGE,SHICHANGDEXINGQING,RANHOUTAQUCHIDUNFAN。ZAIWANSHANGHUOZHESHUOZAIXIAWU,DANGRANWOBUZHIDAOTAZAIBANGONGSHISHANGBUSHANGBAN,BIRUSHUOTAXIANGHUANYILIANGCHE,YONGSHOUJISOUJIXINCHEXINXI,QUQICHEXIAOSHOUDEGONGSI。TAHUIZAIWANSHANGHEPENGYOUHEJIU,DAJIAYIQIKANCHANGQIU。WOMENZENMELAIHUAZHEIZHANGGERENDITUNI?YIDONGKEYISHIWOMENQUMIAOHUIZHEIGERENDESHENGHUODITU,TAHUIZAHUODIANHUOZHECHAOSHI,TAMEITIANOUZHOUQULVXINGLIANGCI,ZHEIGEXINXIKEYISOUJIDAO。WOMENKEYIJIYUTADEYIDONGDEMOSHI,BIRUSHUOTA80%DESHIJIANDOUSHIDAIZAIZIJIYIJIAWEIZHONGXIN10GONGLIBANZHOUZHONGXIN,ZHEIDOUSHISHENGHUODITUXIANGXIDEXINXI。

                  FENXIXIAMIANDEYAOSU,ZHEISHIGAINIANDEYAOSUHUOZHESHUOBEIJINGDEYAOSUHUOZHESHISIWEIMOSHIDEYAOSU。WOMENMEIYIGEGETI,WOMENDOUKANGUJIAHEXINWEN,WOMENMAIDONGXIKANFANGZI,WOMENZUOGEZHONGGEYANGDEXUANZE,NIZUOZHEIXIEXUANZEDESHIHOU,NIDEXUANZEQISHITAQUJUEYUNIDESIWEIDEMOSHI。JUEDINGSHIWOMAIHAISHIBUMAI,NEIGESHIHOUWOZHEIGEYONGHUZHOUWEIDEHUANJINGSHISHENME,BIRUSHUOTAZAISHENMEDIFANG,TADEWEIZHI,ZHEISHIZAIYITIANSHENMESHIKE,ZHEIYANGDEYIGEBEIJINGDEXINXI,ZAIJIASHANGWOZHIQIANMIAOHUIDESHENGHUODEDITU,LIANGZHEJIEHEQILAI,JIUSHIWOMENGENGJIASHENRUDELIJIEZHEIGEYONGHUDEGUANGGAOTOUFANGDEWENTI,JILEJIEZHEIGEYONGHUGUOQUHEDANGXIA,RUHEGENGHAODESHULICHUGERENSIWEIMOSHIDEXINXI,LINGWAIYIDONGFEICHANGYOUYISIDEGAINIANTASHIYIGEDUORENWUBINGXINGDEQUDAO。XIAMIANWOMENLAIYIKANZHEIXIEDONGXIBEIXIAOFEIDE,SHOUJISHIYIGEBINGXINGDEQUDAO,WOMENYOUCHIFANDESHIJIAN,SHUIJUEDESHIJIAN,KANDIANSHIDESHIJIAN,MEIYOUWANSHOUJIDESHIJIAN,ZHEISHIGUOQUDEQINGKUANG。DANSHIXIANZAIDEHUA,BUSHILE,WOMENMEIFENZHONGDOUKENENGYONGSHOUJI,SHOUJIJIUBIANCHENGLEMEITILE。

                  WOMENYONGSHOUJIZAISHENMEDIFANGYONG,ZAISHENMEDIFANGYONGLE,WOMENZUOLESHICHANGDEYANJIU,WOMENZUOYANJIUDEJIEGUOGUANYUYONGHU,TAZAIMEITIANGANSHENMESHIQINGDESHIHOU,HUIYONGSHOUJI,WOMENJIEGUOFEICHANGYOUYISI,WOXIANGDAJIADEHUAKENENGDOUHUIYOUTONGGANBA,MEITIANDABUFENDESHIJIANZAICHUANGSHANGWANSHOUJI,NIYAOLEJIEYONGHUXIANGYAOSHENME。ERQIEBAIFENZHIBAIZUODITIEDERENDOUHUIWANSHOUJI,NIZAIZHEIDUANSHIJIANYAOYOUZHENDUIXING,30%SHANGCESUODESHIHOUWANSHOUJI,LINGWAICHAOGUO60%DERENKANDIANSHIDESHIHOUDOUHUIBIANWANSHOUJI。WOMENYINGGAIKAOLVYIXIA,RUHEBADIANSHIDEGUANGGAOYUSHOUJIGUANGGAOLIANXIQILAI,MUQIANDIANSHISHIZUIDADEGUANGGAOMEITI。WOMENZENMEBADIANSHIGUANGGAOYANSHENDAOSHOUJIDANGZHONG,SHIXIANGENGDADEYINGXIANG,TONGSHIWOMENRENWEIRUGUODIANSHISHANGYOUYIGEGUANGGAO,RUGUOZHEIGESHIHOUNENGGOUTUISONGDAOTADESHOUJISHANG,DUIYUXIAOFEIZHEDEXIYINLIGENGDALE。RUGUOBADIANSHISHANGZHENGZAIBOFANGDEGUANGGAO,YIFEICHANGMOSHUQIMIAOBANFAYANSHENDAOZHEIGESHIHOU,KANDIANSHIDESHOUJISHANGZHEIZHONGYINGXIANG,JIUHUIFEICHANGDESHEN,YIJINGZUOZHEIYANGDETOUFANGLE。

                  WOMENZHIDAOZHEIGEPENGYOUYAOQUSHENGJITADECHE,YAOMAIYILIANGXINCHE,QUQICHEXIAOSHOUZHONGXIN,QUXUNZHAOGUANYUCHEDEXINXI,TAZAIBUTONGDEDIFANG。ZAIXIAWUDESHIHOU,KANTADEGUPIAO。ZAIWANSHANGDESHIHOU,TAHETADEPENGYOU,YIKUAIZAIJULEBUKANZUQIUDESHIHOU,ZHEISHIZHOUWUDEWANSHANG,JITIANZHIHOUGENJUTASHENGHUODEMOSHI,WOMENJIUZHIDAO,TAKENENGHUIQUZAHUODIAN,QUGOUMAIXIAZHOUXUYAODEDONGXI。TASHIJISHANGFEICHANGXIHUANZUQIUDE,TAFEICHANGYUANYIHETADEPENGYOUKANZUQIU,ZAINEIGESHIHOU,TASHIZAIDIANSHISHANGKANZUQIU,KANQIUSAI,ZAIZHOUWEIYOUYIGECHAOSHI,WOHUIDIANJICHAOSHIDEGUANGGAO,ZHEIGEGUANGGAOZAIDIANSHISHANGXIANSHICHULAI。TONGSHIZAIZAIPINGMUSHANGYOUSUOXIANSHI,TAKEYIZAIZHEILIHUODEJINKENENGDUODEXINXI。ZHEIXIETIYANSHIWOMENXIAYIGEJIEDUANDEYIDONGHUADETIYAN。ZAIZHEILIBUJINJINYAORANGDAJIAQULEJIEZHEIXIEXINXI,TONGSHIJINYIBULEJIEYONGHUDEXINGQU,LEJIETAMENDUINAXIENEIRONGSHIBIJIAOGANXINGQUDE。

                  JIBENSHANGLAISHUO,ZHEILIKEYIQUXIANSHICHUTAHUIKANDIANSHI,ZAIZHEILISHIYOUGOUMAIDEXIAOGUODE,DAJIAZHIDAOYOUHENDUODIANSHIDEGUANGGAO,DOUSHIGOUWUGUANGGAO,WOMENZENMEJINXINGGUANGGAODETOUFANG,YINGXIANGGUANKANZHEDEJUEDING,ZHEILIYOUYIXIEDIAOYANDESHUJU。DIANSHIGUANGGAOYOUZUIGAODEGOUMAIYINGXIANGDE。YIDONGBINGMEIYOUZHIHOUTAIDUO。XIANZAIYIDONGHUODELERENMENDEXINREN,DAJIAKEYIQUSHEXIANGQUDIANSHIGUANGGAOHEYIDONGGUANGGAODEYINGXIANG,RUGUOZHEILIANGGEYINGXIANGFANGZAIYIQIDEHUA,TADEYINGXIANGFEICHANGDA,ZHEILIANGZHEJUJIZAIYIQIFEICHANGDADE。WOMENKEYIKANDAOZHENGGESHENGTAIXITONGDANGZHONGZUODEXIANGYONGHUTOUFANGTAMENGANXINGQUDEGUANGGAO,RANGTAMENCANYUJINLAI。WOMENTONGGUOTOUFANGGUANGGAORANGTAMENCAIQUNAXIEXINGDONG,WOMENXIANGXINYIDONGGUANGGAOZHENGZAIXIANGQIANZOU。TADEQIANJINDEFANGXIANGSHIZHEIYANGDE,WOMENKEYIJINXINGYUCE。XIANZAIZAISHENGTAIXITONGDANGZHONG,YOUTAIDUODESHUJULE,WOMENYOUFEICHANGSHENRUDEHEZUOHUOBANGUANXI,ZHEIYANGDESHENGTAIXITONGKEYIBANGZHUWOMENJINXINGYUCE,KEYISHIXIANZHEIYANGDEMUBIAO。ZHEIJIEJINWOFAYANDEWEISHENGLE,WOMENKEYIKANDAOMEITIBUDUANFAZHANDE,TADEGUIMOFEICHANGDA,ZAIJIANGLAIZHEIYANGYIGEYIDONGMEITIFAZHANJIANGSHIJUDADEQIANLI。

                  关键字:InMobi创始人 电视+手机的广告方式

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