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                            微博信息流优化 做好用户价值搬运工

                            来源:艾瑞网   2014/7/17 8:28:03
                            摘要:这一段时间微博的消息真的不少,官方的、坊间的可以说是层出不穷。从搞微博支付开放到自媒体计划,从切入生活点评到进军手游。想必微博的小伙伴们忙得也是不亦乐乎,真的应该过去慰问一下。

                            对战牛牛 ZHEIYIDUANSHIJIANWEIBODEXIAOXIZHENDEBUSHAO,GUANFANGDE、FANGJIANDEKEYISHUOSHICENGCHUBUQIONG。CONGGAOWEIBOZHIFUKAIFANGDAOZIMEITIJIHUA,CONGQIERUSHENGHUODIANPINGDAOJINJUNSHOUYOU。XIANGBIWEIBODEXIAOHUOBANMENMANGDEYESHIBUYILEHU,ZHENDEYINGGAIGUOQUWEIWENYIXIA。

                            SUIRANYEJIEYIZHIRENWEIWEIBOFANFUZAIQICHANPINSHANG“ZUOJIAFA”SHIZHIDESHANGQUEDE,DAN“ZUOJIAFA”BENSHENBINGMEIYOUSHENMECUO,HAISHIYAOKANZHEIGESUANSHUTIZUODESHIFOULUOJIQINGXI,SANGUANZHENGQUE。ZHEIYANGLAIKANDEHUA,NEIMEYANXIAWEIBOJUCUOPINFANYESHIQINGLIZHIZHONG,BIJINGZUOWEISHANGSHIGONGSI,QISHANGYEBIANXIANDENENGLICAISHISHIXIADEGUANJIAN。IPOHOU,WEIBOZAICHANPINDECELVESHANGYOULEMINGQUEDEMUBIAO,ZHEIJUEDUISHIYIJIANHAOSHI。DANCHULEJIAQIANGSHANGYEBIANXIANNENGLIWAI,WEIBOQISHIZUIXUYAOZUODEHAISHIYOUHUAZISHENDENEIRONG,ZHEICAISHISHEHUIHUAMEITIPINGTAIZUIGAIZUODESHIER。

                            这两天听微博的小伙伴说,微博一直在搞信息流优化计划,而且已经“秘密”实验3个月了。听到这儿,笔者忍不住要为微博管理层击掌叫好一下,折腾了这么久的微博,终于知道要优化信息流了。要明白,商业化的种种概念,那都是基于信息流的啊。
                                   信息流才是微博最核心的价值。

                            WANLESINIANDUOWEIBO,QIJIANYOUDUANSHIJIANHAIYUNYINGGUOQIYEWEIBO。ZAIBIZHEYANLI,WULUNNIGEZHONGZENGZHIGONGNENGZUODERUHE,DUIYUYONGHUERYANSHIYONGZUIJIZHONG、ZUIPINFANDEBUFENYIJIUSHIXINXILIU,KEYIXIAYIGEJIELUN:XINXILIUJIUSHIWEIBOZUIHEXINDEGONGNENG。

                            对战牛牛 ZONGDELAISHUO,WEIBODEJUDACHUANBOLI、LIULIANGYINRU、YINGXIAOJUZHENZHILEIDEYOUSHI,YIJIWEIBOZISHENDESHANGYEHUANENGLI,DOUSHIYAOTONGGUOXINXILIULAISHIXIANDE。DUIBIYIXIAQITAHULIANWANGCHANPIN,JIUSHUOWEIXIN:WEIXINJIIMHESHEJIAOYUYISHEN,SUIRANKEGONGXIANGXIANGDEKONGJIANQIANLIMAOSIDAYUWEIBO,DANWEIXINDEHEXINGONGNENGSHISHENME?XIANGBIZAITONGXUNYUSHEJIAOZHIJIANNANMIANYAOSHEJIDAOYIGEJUEZE,HUOZHESHUOQINGXIANGXINGDEXUANZE。

                            DUIYUYIDONGHULIANWANGSHICHANGLAISHUO,QISHIWEIBOYEHAOWEIXINYEBA,BAOKUOQITACHANPINDOUBUSHIZHIJIEJINGZHENGDE。JINGZHENGDEWEIYIGONGTONGDIANZHIYOUYIGE:NEIJIUSHIYONGHUSHIYONGSHIZHANG。

                            对战牛牛 RUGUOXINXILIUSHIWEIBODEZUIHEXINDEJIAZHISUOZAI,NEIMEYONGHUZAIXINXILIULIJILEIDEYOUJIAZHIXINGWEILIANGYUEGAO,WEIBOSUONINGJUDEJIAZHIYEJIUYUEDA;ZHEIJIUYIWEIZHEZAIYONGHUSHIYONGSHIJIANYIDINGHUOZHEZENGZHANGDEQIANTIXIA,RUHERANGYONGHUSHENGCHANGENGDUOYOUJIAZHIDENEIRONGDAOXINXILIUZHONG,RUHEGENGGAOXIAODEZHUANHUAYOUJIAZHIDEYONGHUXINGWEINEIRONG,XIANDEYOUWEIZHONGYAO。

                            对战牛牛 QISHIZHEIYEKEYIZUOZHENGYIGELUOJI:DAJIATAOLUNDEWEIBOHUOYUEDUDEXIAJIANG,BINGFEISHIZHENZHENGYIYISHANGDEXIAJIANG,ERSHIYINWEIYONGHUDESHIYONGSHIZHANGBEIWEIBOZHIHOUDEQITAXINSHENGCHANPINZHUANYI,ERQIAHAOZHEIZHONGXINSHENGQUSHISHIBUKEZUDANGDE。

                            SUOYI,RENQINGLEXINXILIUDEHEXINJIAZHI,DUIYUWEIBOERYANJIUSHIMINGQUELEZIJIZUIHEXINSUOZAI,WEIBOCAINENGZUOGENGHAODEZIJI。

                            信息流优化 企业微博不破难立

                            对战牛牛 QIANMIANWANGLESHUOYIXIAZHEICIXINXILIUYOUHUADECELVE:YOUHUAJIHUAFENSANGEJIEDUAN——SHIYANDE3GEYUEQIJIANZHUYAOTONGGUODASHUJUSHIBIEDUIDIZHILIANGDIHUDONGXINXIXIANZHIZHANSHI;JIJIANGQIDONGGENJUYONGHUJUBAODUIYINGXIAOXINXIJIANGPIN,XIAYIBUJIANGDUIMORENGUANZHU、SHUAPINGZHANGHAOJIANGPIN。

                            对战牛牛 RUQIANWENJIAODAI,BIZHEYIQIANZUOGUOYIDUANQIYEWEIBOYUNYING。DUIYUZHEISANGEJIEDUAN,GERENJUEDERUGUOSHISHIDAOWEIDEHUA,KEYIYULIAODAOYIGEJIEGUO:QIYEWEIBODEWANFAYAOCHENGTOUBIANHUANDAWANGQILE。

                            DABUFENQIYEWEIBOYUNYINGZHESHENZHIQIYEGUANLIZHEDESILUDOUXIANGDUIGUDING,WUWAIHUSHIYAO“DUOFA、DUOZHUAN、DUOPING、DUOFEN”,YUSHIWEIBOSHANGDABUFENDEQIYEWEIBOJIUKAISHIFAQI“WEIBOZONGDONGYUAN”,MANGMUZHUIQIUWEIBODELIANGHUAXIAOGUO。

                            BIZHEDANGZHUYEJUNSHI,YOUXINGJINGLILENEIDUANSUIYUE,BIRUZAOAN、WANANBIBUKESHAO;DALAOYULUBUKEBUZHUAN;PIDADEHUODONGQIANGZHIZHUANFABING@HAOYOU;WEIBODEKAOHEJIZHIYESHIYAOKANMEITIANFALEDUOSHAO,JIALEDUOSHAOFENERWEIGANGLING。YUSHI,BIZHEYUZHUYEJUNZHEIXIANGZHIYEZAIWUYUANFEN。

                            对战牛牛 NEIGESHIHOU,ZAIYIQIEYISHUJUWEIZHUNSHENGDEKAOHEJIZHIXIA,WEIBODEXINXILIUZHILIANGYEJIUBEIGEZHONGFANLAIFUQUZHUANFA、DIZHILIANGDEHUDONGNEIRONG、QIANGZHIXINGDEYINGXIAOSAORAOXINXISUOYINGXIANG。NIHUICHAYIDEJUEDEYIJIAZUOTOUZIDEGONGSIZENMEHEYIJIAZUOKUAIXIAODEGONGSIQIYEGUANWEIYUNEIMEDUODEXIANGSINI?

                            WEIBOXINXILIUDEYOUHUASHIZAIBIXING,ZUOWEIWEIBOZUIHEXINDEJIAZHICHENGXIAN,XINXILIUSHIYAORANGQIYEZHANGHAOJIANLIGENGDUODEHUOYUEGUANXI、RANGYONGHUKANDAOGENGDUODEXINXI,ZHUDONGCANYUDAOCHUANBOZHONG。RANGYIQIANSHUAXIN1500TIAOWEIBONENGXINGCHENGDEXINGWEIJIAZHIZAI750TIAOJIUNENGDADAO,GAIBIANYIWANG“WEISHUJUSHIZHAN”DEGUANNIAN,DACHUCHAYIHUAJINGXIHUADEFUWU,ZHEICAISHIQIYEWEIBOYUNYINGZHEZUIXUYAOLIJIEDE。

                            信息流优化才是真正去中心化

                            对战牛牛 SHENMESHIQUZHONGXINHUA,YONGGEZUITONGSUYIDONGDESHUOFAJIUSHINEIXIEGECHENGSHIDEXUANCHUANYU:RANGXXXZOUXIANGSHIJIE,RANGSHIJIELEJIEXXX。KANSIHENGUANFANGSHENGYINGDEHUASHUQUEYUNHANZHEHULIANWANGYUNYINGDEZHENDI——RANGYONGHUSHENGCHANXINXI,RANGQITAYONGHUTINGDAONIDESHENGYIN。

                            对战牛牛 BIZHEYIZHIZAIQIANGDIAO,XINXILIUSHIWEIBOJIAZHIDEYUANQUAN。YONGHUDEDIANDIGONGXIAN,CAIDEYIHUIJUCHENGXINXIDEHAIYANG。FANLEXIAWEIBODEGONGKAISHUJU,DAUJIN7000WAN,PINGJUNMEITIANFABUJIN1YITIAOWEIBO,TUPIAN、SHIPIN、WENZI、FENXIANGXINGTAIGEYI。QIZHONGPUTONGYONGHUHEZHONGXIAOVSHIJUEDUIZHULI。YIGANGGANGGUOQUDESHIJIEBEIWEILI,WEIBOSHANGCANYUTAOLUNDEYONGHUZHONG90%YISHANGSHIGERENYONGHU(PUTONGYONGHU、DARENHECHENGV)。TISHENGPUTONGYONGHUHEZHONGXIAOVDETIYAN,CUJINTAMENFABUYOUJIAZHIDENEIRONG,JINXINGHUDONG,YUANBINEIXIEDAVDANFANGDETUIDONGGENGFUHEWEIBODEXIANZHUANG。

                            对战牛牛 ZHONGXIAOVYAOPINPAILIDEPUGUANGHETISHENG,PUHUYAOKANDAOYOUYINGYANGDENEIRONGHECUNZAIGAN,WEIBOYAOMINGQUEZIJIYIBUSHIZAOQIXUYAOMINGXINGDAVDEWEIBO,RUGUOBAWEIBOXINXILIUKANCHENGYIZUOJINZITA,NEIMEYIDINGYAODIBUJIANTINGHOUZHONGCAINENGYILIBUDAO。

                                DUIYUWEIBOZIJI,KEYIYONGYIGEBIYULAICHANSHUHEYONGHUDEGUANXI:WEIBOBUSHENGCHANJIAZHI,ZHISHIYONGHUJIAZHIDEBANYUNGONG。NEIMEZHEIGEBANYUNGONGZHIYOUZUOHAOZIJIDEGONGZUO,CAINENGBANYUN、HUIJUGENGDUODEJIAZHI。

                            关键字:微博信息流优化 用户价值

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