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                    春节O2O调查:全行业处于半瘫痪状态

                    来源:北京商报   2016/2/15 9:34:59
                    摘要:O2O兴起后的首个春节有期待也有无奈记者在春节期间调查多个不同级别的城市发现,外卖成为普及率最高的O2O业务。

                    对战牛牛 O2OXINGQIHOUDESHOUGECHUNJIEYOUQIDAIYEYOUWUNAIJIZHEZAICHUNJIEQIJIANDIAOCHADUOGEBUTONGJIBIEDECHENGSHIFAXIAN,WAIMAICHENGWEIPUJILVZUIGAODEO2OYEWU。BUGUO,YIJIEJUEXIAOFEITONGDIANWEIJIRENDEO2OZISHENYETUXIAN“CHUNJIETONGDIAN”,JIHUQUANXINGYEZAICHUNJIEQIJIANDOUCHUYUBANTANHUANZHUANGTAI。BUGUO,ZAIDAPINGTAIHAIWEIJIANGCHUJIAOSHENDAODIJISHICHANGDEXIANSHIZHIXIA,DANGDICHUANGYEO2OXIANGMUKAISHIMENGYA。

                    食为天:外卖普及率最高

                    对战牛牛 JIZHECHUNJIEQIJIANFENBIEZAIBUTONGFAZHANSHUIPINGDECHENGSHITIYANFAXIAN,CHULEBEIJING、SHANGHAIZHEIYANGDEO2OFAYUANDIZAOYIBEIWAIMAIO2ODACHUANWAI,ZHENGZHOU、QINGDAODENGDACHENGSHIYIJIGENGDUOSANSIXIANCHENGSHIYEBEIWAIMAIPINGTAIFUGAI。QIZHONG,DAZHONGDIANPING、ELEME、MEITUANWAIMAI、BAIDUWAIMAI、KOUBEIWANGDENGSHIKAITONGFUWUZUIGUANGDEWAIMAIO2OPINGTAI。ZAIZHENGZHOUMOUJIANZHUSHEJISHIWUSUOGONGZUODEWANGXIAOJIEBIAOSHI,QUNIANSHIWAIMAIPINGTAIZUIHUOYUEDEYINIAN,“ZAIBUTIEYOUHUIDEDALITUIGUANGXIA,ZIJIBUZHIDAOSHENMESHIHOUKAISHI,ZHONGWUZAIDANWEIYONGCANSHIZUIXIANXIANGDAODESHIAIGEZAIWAIMAIPINGTAIXUANCAIPIN、BIJIAGEXIADAN”。

                    JIZHEZAIJINLINZHENGZHOUDEXIANJISHI——XINZHENGSHIKANDAO,ZAIGAISHIYUZHENGZHOUSHIJIAOJIECHULONGHUZHEN,YOUYUDUOSUODAXUEXIAOQUDECUNZAI,GEDAWAIMAIPINGTAIYIJINGWANCHENGRUZHU。YOUCANGUANFUZERENBIAOSHI,PINGSHIWANGSHANGDINGCANDEZHUYAOSHIFUJINDAXUEDEZAIXIAOSHENG。MOUWAIMAIPINGTAIXIANSHI,YOUCANGUANYUEXIAOSHOULIANGCHAOGUO800DAN。

                    CHULEZHEIXIEDACHENGSHI,BAOKUOSHANXITONGCHUAN、SHANDONGLINYIDENGDI,WAIMAIYESHIZUIHUOYUEDEO2OYEWU。JIZHEZAIGEDAPINGTAITIYANFAXIAN,CHULEWAIMAIFUWUWAI,PINGTAIYIJINGKAISHITUIGUANGXIANHUAPEISONGDENGYEWU。

                    对战牛牛 JIZHETONGJISHUJUXIANSHI,WAIMAI、CHUXING、ZAIXIANGOUMAI(YUJI)DIANYINGPIAO、XIANHUA、DANGAODENGSHIXIAOFEIZHESHIYONGZUIDUODEYEWU,ZHIYUSHANGMENANMO、JIAZHENG、CHAOSHIPEISONGDENGYEWU,SANSIXIANCHENGSHIJIBENDOUSHANGWEIKAITONG,XIAOFEIZHEYEJIAOSHAOTINGSHUO。

                    假期病:一线市场也烦恼

                    SUIRANGEDAPINGTAIDOUBAOZHE“JUEZHANDAOCHUNJIE”DETAIDU,DANJIZHETIYANFAXIAN,JIBIANSHIYIXIANCHENGSHI,O2OCHUNJIEQIJIANFUWUYEBUJINRURENYI。

                    JIZHEYUCHUXIYE21SHI30FENZAIBEIJINGGONGTISHIYONGDACHERUANJIANFAXIAN,UberYOUQIANYEDABUDAOCHE,DIDIKUAICHEFEILVJIADAO3.3BEI。WAIMAIPINGTAICHUNJIEQIJIANZEMIANLINJITI“BANDAYANG”。CHULELIANSUOPINPAITIGONGZHENGCHANGFUWUWAI,DALIANGSHANGJIAXIANSHIZANTINGFUWU,MEIZANTINGFUWUDEYEYIGAOQISONGFEIBIANXIANGTINGYE。JIZHEKANDAO,MOUSHOUMAIHUNTUNDEXIAOGUANQISONGFEIZHIJIETIDAOLE246YUAN,ERYIJIEJUE“JIBING”TONGDIANDESONGYAOO2OCHUNJIEQIJIANJIHUQUANXIANTINGYE。

                    对战牛牛 YOUYUPINGTAISHUXING,SHANGJIAXIUXIHEYONGGONGHUANGSHIYIXIANSHICHANGO2OFUWUZUIDADEFANNAO。YOUZHUANCHESIJIBIAOSHI,HENDUOSIJICHUNJIEDOUHUILAOJIAGUONIANLE,LIUXIALAIDEDADUOSHIBEIJINGSIJI,“JIEQIANGONGSIFALETONGZHI,QINGYUANYICHUNJIELAHUODESIJIBAOMING,BUGUOBINGMEIYOUJIANGLIJIZHI,(SIJISHOURU)ZHENGCEHEPINGSHIYIYANG”。YOUWAIMAIPINGTAIFUZERENBIAOSHI,PINGTAIHUIBAOLIUZIJIANWULIUTUANDUITIGONGFUWU,DANBUHUIYAOQIUSHANGJIAHEDISANFANGPEISONGYUANZHENGCHANGFUWU,“BIJINGCHUNJIEQIJIANDAJIADOUYAOGUONIAN,SHICHANGYEMEIYOUNEIMEDADEXIAOFEIXUQIU。”

                    CHUNJIEQIJIAN,GANGXUO2OPINGTAITONGYANGMIANLINFANNAO。JIZHETIYAN58DAOJIA、YUNJIAZHENGDENGO2OPINGTAIFAXIAN,JIBIANSHIGEXIANGFUWUJUNYOUSUOZHANGJIA,XIAOFEIZHEYESHI“YIDANNANQIU”。JIZHECHUYIWANSHANGDENGLUHELIJIAAppCHALELIUWEIMEIJIASHIDEDANGQI,QIZHONGZHIYOUYIWEICHUERYIHOUSHIJIANDOUKEYIYUYUE,QITAMEIJIASHIDOUYAOCHUWUHUOCHULIUYIHOUCAIKAIGONG。

                    追概念:三四线市场已萌芽

                    SUIRANDUOSHUSANSIXIANCHENGSHIDESHANGJIAHEXIAOFEIZHEXIANGJIZHEBIAOSHIWEITINGGUOO2O,DANYIYOUDANGDICHUANGYEXIANGMUMIAOZHUNLEZHENGREDEO2OLINGYU。BUGUO,O2OCHUANGYEXIANGMUZAIDANGDIFAZHANBINGBURONGYI,SHICHANGKAIFANANDUYUANDAYUYIERXIANSHICHANG。

                    对战牛牛 JIZHEZAIZHENGZHOUDIAOCHAFAXIAN,BAOKUOJINGDONGDAOJIADENGDALIANGZHULIUDAOJIAPINGTAIJUNWEIZAIZHENGZHOUKAIZHANYEWU,BUGUO,CAIBIANLI、MEIDAOJIADENGYIDAPIDANGDIHULIANWANGCHUANGYEXIANGMUYIJINGKAISHITIGONGSHENGXIANPEISONGDENGLEISIFUWU。SHANXITONGCHUANDANGDIYIGEZHULIUWEIXINGONGHAOFUWUPINGTAI“TONGXIAOWEI”XIANSHI,GAIPINGTAIKETIGONGSHENGHUOCHAOSHI、TECHAN、KUAICAN、LVYOUYIJIZHAOGONGZUO、JIAZHENG、DINGPIAODENGSHENGHUOFUWU,BUGUO,WAIMAIFUWUJINYOU1JIACANGUANHE1JIAHAIXIANGUAN,ERQIEXUYAOTIQIANYITIANDIANHUAYUDING,WEIXINPINGTAIYEZHITIGONGCAIDAN。

                    ZAIYIXIANCHENGSHISHANGQIECHUYUSHISHUIJIEDUANZHISHI,SANSIXIANDECHANGSHIGENGDUODEXIANGSHIZHUIGAINIAN。JIZHETIYANDUOGEDANGDIO2OYEWUFAXIAN,CHULEFUWUBUWANSHANWAI,SHENZHIYOUPINGTAIWUFASHIYONGWEIXIN、ZHIFUBAODENGZAIXIANZHIFUGONGJU,ZHINENGTONGGUOXIANJINFUKUAN。

                    对战牛牛 JIAOYUSHICHANGSHIYICHUANGXINMOSHIWEIJICHUDESUOYOUO2OYEWUGONGTONGMIANLINDEWENTI。

                    SHANDONGLINYITANCHENGMOUMEIJIADIANLAOBANBIAOSHI,ZIJIZUODESHIMEIJIA、MEIRONGSHENGYI,MEITIANLAIDAODIANLIDEGUKEHENDUO,ZAIBUCHOUSHENGYISHENZHIDIANNEIRENSHOUBUZUDEQINGKUANGXIACONGWEIXIANGGUOSHANGMENFUWU。DUIYUXIAOCHENGSHISHENGHUODEXIAOFEIZHE,JIHUSUOYOUBEIDIAOCHAZHEJUNBIAOSHIMEIYOUSHANGMENMEIJIAXUQIU。

                    关键字:O2O

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