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                            OPPO、vivo为何在中国打败苹果?美媒:占领农村市场

                            来源:参考消息网   2016/12/5 11:16:36
                            摘要:美媒称,两年前,OPPO和vivo在中国智能手机市场都挤不进前五名。而今,这两个品牌在挤掉苹果公司后傲视群雄,这要归功于程晓宁(音)这样的人。


                            OPPO、vivo为何在中国打败苹果?美媒:占领农村市场


                            参考消息网12月4日报道美媒称,两年前,OPPO和vivo在中国智能手机市场都挤不进前五名。而今,这两个品牌在挤掉公司后傲视群雄,这要归功于程晓宁(音)这样的人。

                            JUMEIGUOPENGBOXINWENSHEWANGZHAN11YUE23RIBAODAO,CHENGXIAONINGZAIYIZUOPIANYUANXIAOZHENKAILEYIJIADIANZISHEBEISHANGDIAN,TALIYONGWEIXINSHEJIAOMEITIZHANGHUWEIZHIFUYONGJINZUIDUODEPINPAIZUOXUANCHUAN,DIANLIDESHENGYIFEICHANGHONGHUO,JITAYONGJINZUIDUODEJIUSHIOPPOHEvivo。TAKAOYONGJINZUISHAONENGZHUANDAYUE40YUAN,DANSHOUJIYUEGUIYONGJINJIUYUEGAO,MAIYIBUOPPOGAODUANSHOUJIDEYONGJINYOUJIN200YUAN。TASHUO:“ZHEIJIUSHIWOXIHUANXIANGQIANZAIKEHUTUIJIANOPPOR9DEYUANYIN,SHENGYIYIZHIDOUHENHAO,GUOQUQISHICONGLAIMEIZHEIMEHAOGUO。”

                            程晓宁和成千上万其他抱着同样目的的拥趸成了OPPO和vivo对抗苹果公司和星电子对战牛牛公司的急先锋。通过与中国偏远省份的主要销售商合作,OPPO和vivo一举颠覆了行业秩序。今年3季度OPPO和vivo品牌占了中国智能手机市场份额的1/3,而iPhone的市场份额只有区区7%,创下近三年来最低水平。

                            对战牛牛 OPPOHEvivoDOUSHIAIYINJUDEYIWANFUHAODUANYONGPINGDECHANYE,LIANGGEPINPAICAIQUDECELVEYEHENXIANGSI,BAOKUOWAJUENONGCUNKEHUDEGOUMAILIERYUANLIBEIJINGHESHANGHAIDENGYIXIANCHENGSHI。ZHEIZHENGSHIiPhoneDERUANLEI,YINWEIiPhoneSHOUJIJIAGEJIGAO。OPPOHEvivoMEIYOUXUANZEDIANSHANG,ERSHIZHAOXIAOLIANGZHANDANGDIZHINENGSHOUJISHICHANG3/4DESHITIDIAN。ERPINGGUOGONGSIBUYUANJIANGLINGSHOUYEWURANGJIDANGDIDAILISHANG,YINWEIYOUXIEDIANDUISHOUJIPINPAISHOUQUDIANNEIZHANSHIHEHAIBAOXUANCHUANFEI。

                            IDCZHUBEIJINGFENXISHIJINDI(YIN)SHUO:“OPPOHEvivoYUANYIYUDANGDILINGSHOUSHANGFENXIANGLIRUN,YOUCICHENGGONGJIANLIQIFEICHANGHUOYUEHEZHONGCHENGDEQUANGUOXIAOSHOUWANGLUO。”SUIRANLINGSHOUSHANGJUJUETOULUBUTIEJIHUADEXIANGQING,DANGAIFENXISHIGUJI,GUOQU1NIANLIHUAFEIZUIDUODEJIUSHIZHEILIANGGEPINPAI,“TAMENLINGPIXIJING,ZUODESHIBENDIYINGXIAO”。

                            DUONIANLAI,PINGGUOGONGSIHESANXINGGONGSIDOUKAOZHONGGUOTUIDONGZENGZHANG。2015CAINIANPINGGUOGONGSILAIZIZHONGGUODEXIAOSHOUSHOURUJIEJIN590YIMEIYUAN,BI2NIANQIANZENGZHANGYIBEIDUO,ZHEIYISHIQIGAIGONGSIGUPIAOBIAOSHENGLE60%DUO。DAZHONGHUAQUZAIDINGSHENGQIZHANPINGGUOGONGSIYINGSHOUDEJIN30%,PINGGUOGONGSIDANGSHIYUXIAOMIGONGSIJILIEZHENGDUOZHONGGUOSHICHANGLINGJUNPINPAIDEDIWEI。JIBIANZHONGGUOJINGJIKAISHIFANGHUAN,PINGGUOGONGSISHOUXIZHIXINGGUANDIMU·KUKEQUNIANHAISHIZAIYICIYINGSHOUFENXIHUISHANGHUALEHENDUOSHIJIAN,DATANTETANZHONGGUOSHICHANGDEQIANJING。KUKEBIAOSHI,PINGGUOGONGSIYAOZAI“WEILAISHUSHINIAN”TOUZIZHONGGUOSHICHANG。

                            CIHOU,ZHONGGUOJINGJIFANGHUANHEJIANGUANRANGPINGGUOGONGSIMENGSHOULESUNSHI。DANZUIZHONGYAODEYINSUKENENGSHI,BENTUWUMEIJIALIANDEZHINENGSHOUJIPINPAIKAISHIJUEQI。JIEZHIMUQIAN,OPPOHEvivoDECHENGGONGZHUYAORANGJIAODIDUANPINPAIMENGSHOULESUNSHI,DANRUGUOTAMENJINYIBUDARUGAODUANSHICHANG,PINGGUOGONGSIJIANGYAOXUNZHAOYINGDUIBANFALE。YIXIERENSHIRENWEI,2017NIANTUICHU10ZHOUNIANBANiPhoneKENENGHUIDAILAIDAAN。

                            对战牛牛 KANGTEBOYINTEYANJIUGONGSIZHUGUANNIER·SHAHEZHUANWENCHENG:“YAOXIYINRIYICHENGSHUDEZHONGGUOZHINENGSHOUJIYONGHU,PINGGUOGONGSIJIUYAOTIGONGJIANDUANJISHU。”TASHUO,OPPOHEvivoKELIYONGZHEIDUANSHIJIANGONGGUZISHENDIWEI。

                            JUIDCCHENG,OPPOHEvivoJINNIAN3JIDUDEZHINENGSHOUJICHUHUOLIANGYUEWEI4000WANBU,YUEZHANZHONGGUOSHICHANGZHINENGSHOUJIXIAOSHOULIANGDE34%。ER2012NIANSHIZHEILIANGGEPINPAIDEXIAOSHOUZHANBIJINYOU2.5%。

                            iPhoneTONGQICHUHUOLIANGJIANGZHI820WANBU,JIANGFUCHAOGUO1/3,CHUHUOLIANGHAIBUJIvivoDEYIBAN。JUKANGTEBOYINTEYANJIUGONGSICHENG,YUANXIANZAIZHONGGUOSHICHANGCHUYULINGXIANDIWEIDESANXINGGONGSIDEXIAOSHOUZHANBIYUEWEI5%。(BIANYI/WANGCHAO)

                            关键字:OPPO、vivo

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